The Company
Statistical Reasoning Research & Analytics, Inc. [SR] is a privately owned marketing research
company located in Vancouver, BC, Canada. SR specializes in servicing the
quantitative online data capture and analysis needs of corporate
and academic researchers.
SR offers a full-range of online solutions, including research and
questionnaire design, online surveys, online reporting and data dissemination
systems, statistical and analytical
services, and data mining and marketing modeling solutions.Marketing & Technical Knowledge
SR has extensive research consulting and project management experience in
the areas of customer measurement (satisfaction, loyalty), employee
satisfaction, service quality measurement, membership surveys, and new
product/concept development studies.
SR can help clients with all aspects of the
research process, including the planning and design of research studies, data
capture and reduction, statistical analysis, and communication of market and
customer data.
Commitment to Service & Excellence
Our Commitment to Service &
Quality
At Statistical Reasoning, our approach to a project revolves around doing
the job right and doing it right the first time around. Your SR project manager
has three primary commitments:
- Managing the marketing research process to ensure that
quality and value is, at every step, meeting and exceeding the client
expectations.
- Managing project staff to ensure that the project
specifications (i.e., survey functionality, project timeframes) are fully
understood and precisely executed.
- Demonstrating responsibility to the client by ensuring the
accuracy and completeness of the information.
Our Commitment to Academic Excellence
Statistical Reasoning is fully committed to supporting the
academic research projects
undertaken by graduate students and/or professors. SR firmly believes that
any research that can better the understanding of marketing as a process will
benefit the greater marketing and marketing research community.
If you are a graduate student or professor looking to capture data
online, please contact SR. We would very much
like to be a part of your study and can accommodate limited research budgets.
Conformance to Standards & Codes of Conduct
Statistical Reasoning fully adheres to industry standards and codes of
conduct as outlined by the Professional Marketing Research Society [PMRS]. | 
