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:: STATISTICAL ANALYSIS ::
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 Analytical Framework |
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Sample Profiling |
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Sub-Group Analysis |
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Significance Testing |
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Key Driver Analysis |
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Gap Analysis |
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Analyze|Subgroup Analysis :: |
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 Sub-group analysis is the
systematic process of examining
differences between responses of various sub-groups of interest. |
Sub-group analysis is the systematic process of examining differences between responses of
various sub-groups of interest within the total sample. For example, we
could investigate differences in needs, wants, attitudes, behaviours,
perceptions, and/or performance evaluations between gender, age, or regional
classifications. Similarly, we could also investigate such differences
between frequent/loyal users versus periodic or competitive users of a
product/brand.
Utilizing cross-tabulations allow us to concurrently examine response categories
for a variable across two or more sub-groups. We could then report on,
say, customer satisfaction (or some performance metric) with product or service
attributes for the overall sample, as well as for each sub-group. |
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