Once the survey instrument has been finalized, Statistical Reasoning will custom program and posted the survey to the Internet for data collection. Survey programming activities include:

• Scripting of finalized questionnaire content.
• Programming of questionnaire controls (e.g., skip patterns, randomizations, rotations, back references, filters, validation, etc.).
• Where many of these controls are required, a multi-form format will be adapted.
• Setup of the data storage and output formats.
• Testing of the questionnaire, survey web site, and administration procedures.

More often than not, the online survey would require respondent authentication so as to prevent possible 'ballot-stuffing'.  As such, survey programming activities would also include:

• Configuration of administration parameters (i.e., password-protected administration procedures and interview suspension capabilities).

In situations where you, the client, can provide the 'finalized' survey content, Statistical Reasoning will peruse the various types of questions asked and the logic/routing requirements of the instrument.

An understanding of the overall layout of the survey will help SR determine whether a one question per screen or multiple questions per screen approach should be used.  Similarly, understanding the overall structure of the survey will help SR determine whether grid and matrix formats should be used for ranking/rating questions and the like. 

In short, SR will help determine the best approach to take in programming the online survey, one which that not only functions efficiently via the web, but which fully leverages the interactive capabilities of the Internet.

Click here to learn more on how SR can develop a custom survey site for your next online research project. 

Click here to learn more about the features and capabilities of SR's online surveys.

Click here to learn more on how Statistical Reasoning can help you manage the online survey project from delivery of the email invitations to delivery of the final data file, and everything in between.